The Most Popular NBA Teams on TikTok
- The Golden State Warriors are the most popular NBA team on TikTok, with 5.6 million followers.
- Playoff finalists Miami Heat have amassed 1.19 million followers whilst Denver Nuggets have just 749,000 followers, both failing to break the top ten.
- Utah Jazz place second with 3.8 million followers while Chicago Bulls come third with 2.3 million followers.
- The least popular team on TikTok are the Detroit Pistons with 348,300 followers.
A new study has revealed the most popular NBA teams on TikTok, with the Golden State Warriors taking the crown, amassing more than 5.6 million followers.
Sportsbooks comparison site SportsbooksOnline.com analyzed the TikTok accounts of every team in the NBA, to find out which had the most followers, along with their average number of likes per video, engagement rate, and how much they can earn from a sponsored brand post.
The most popular NBA team on TikTok were found to be the Golden State Warriors, who have amassed more than 5.6 million followers. On average they receive 29,580 likes per video, have a user engagement rate of 0.53%, and could earn up to $5,590 per sponsored brand post. At the time of writing, their most recent TikTok features a 2022-23 season recap, told through a collection of photographs taken on film camera.
Miami Heat, who recently defeated the Boston Celtics to advance to the NBA Finals, were revealed to have an impressive 1.19 million followers on TikTok, but failed to make the top ten, and ranked as the 13th most followed. Fellow finalists the Denver Nuggets were found to have just 749,000 followers and sit much lower in the rankings as the 20th most followed team.
The second most popular team was found to be the Utah Jazz, who have 3.84 million TikTok followers. On average they receive 6,821 likes per video and have amassed 31.1 million likes in total across all of their TikToks. Their TikToks frequently employ popular or trending sound clips, which has helped to boost their visibility to more users.
In third are the Chicago Bulls, who have amassed 2.32 million followers on TikTok. On average they receive 19,105 likes per video and have accrued 22.4 million likes across all of their uploads.
In fourth, with 1.9 million followers, are the Los Angeles Lakers. The Lakers receive 35,867 likes per video on average, which is the highest of any NBA team, in addition to having the highest engagement rate at 1.94%.
The fifth most popular team are the Dallas Mavericks with 1.85 million followers and 4,152 likes per video on average.
The Milwaukee Bucks take sixth place with their 1.84 million followers and clock in 9,343 likes on average per video.
The LA Clippers and the Boston Celtics ranked seventh and eighth most popular teams on the platform, with 1.75 million and 1.47 million followers respectively.
The New York Knicks take the ninth spot with 1.47 million followers. The Knicks have one of the lowest TikTok engagement rates of any NBA team at 0.14%, second only to the New Orleans Pelicans at 0.10%
The Memphis Grizzlies round off the top ten with 1.42 million followers.
The Detroit Pistons are the least popular team on TikTok, with 348,300 followers, a 5.2 million follower difference between the Warriors who ranked top.
Patrick Corkery, Content Writer at SportsbooksOnline.com commented on the findings:
“While it may come as no surprise that the Golden State Warriors came out on top, Utah Jazz beating out the globally recognized Los Angeles Lakers in terms of followers, comes as a shock.
“Miami Heat and the Denver Nuggets who have both gone through to the Finals, surprisingly don’t even edge into the top ten most followed teams on TikTok. It will be interesting to see in the coming weeks if a championship victory for either team results in a boost to their following figures and popularity online, and if so, by just how much.”
NBA teams ranked by number of TikTok followers:
|Rank||Team||TikTok handle||Number of followers||Average likes per video||Engagement rate||Estimated earnings per sponsored post|
|1.||Golden State Warriors||warriors||5,602,100||29,580||0.53%||$5,590|
|4.||Los Angeles Lakers||lakers||1,901,400||35,867||1.94%||$1,845|
|9.||New York Knicks||nyknicks||1,468,200||2,093||0.14%||$1,468|
|17.||Portland Trail Blazers||trailblazers||928,400||1,998||0.22%||$928|
|18.||New Orleans Pelicans||pelicansnba||825,100||854||0.10%||$825|
|25.||Oklahoma City Thunder||okcthunder||585,900||1,031||0.18%||$586|
|26.||San Antonio Spurs||spurs||549,700||1,041||0.19%||$550|
Credit and link to: https://sportsbooksonline.com
This research was conducted by SportsbooksOnline.com, a Sportsbooks comparison site.
Methodology: The TikTok following figures were found using TokCount, and the average amount of likes per video, engagement rates and earning figures were found using Influencer Marketing Hub’s TikTok Money calculator.