Each NFL team’s biggest social media influencer
- Ravens’ player Odell Beckham Jr. has the most social media influence in the league, boasting more than 17 million followers on Instagram
- Other current players with a big influence include Russell Wilson and Joe Burrow
New research has revealed the most influential players on each NFL team on social media.
The study by sports betting site BookMakers analyzed the follower counts of NFL players to see which players had the most social media influence from each team in the league.
It found that overall, Odell Beckham Jr., wide receiver for the Baltimore Ravens, is not only the biggest social media influencer on the team but also the biggest in the league by far, with 17,213,456 Instagram followers recorded at the time of the study. He recently signed in April for the Ravens, gaining more than 80,000 followers since joining the Maryland-based team.
Kansas City Chiefs quarterback Patrick Mahomes is the second biggest influencer in the league, and the biggest social media influencer on the Chiefs, with 5,632,074 Instagram followers recorded at the time of the study. He has spent his entire career at the Chiefs since entering the NFL draft in 2017.
Russell Wilson also features, with the Broncos quarterback being the most prominent social media influencer on the team and the third biggest in the league currently, with 5,520,556 Instagram followers at the time of the study. In March 2022, the month he signed for the Broncos, Wilson gained more than 100,000 followers.
Another player to hold a lot of social media influence is the Bengals’ quarterback Joe Burrow, who has amassed 3,854,374 Instagram followers at the time of the study. He’s an example of another player who has spent their entire career at one team after being drafted by the Bengals in 2020.
Rounding out the top five most influential players in the study is JuJu Smith-Schuster, with the Patriots wide receiver amassing a total of 3,452,521 Instagram followers. In March 2023, Smith-Schuster joined the Patriots on a lucrative $33 million contract.
|Most influential player
|Odell Beckham Jr.
|Green Bay Packers
|Kansas City Chiefs
|Las Vegas Raiders
|Los Angeles Chargers
|Los Angeles Rams
|New England Patriots
|New Orleans Saints
|New York Giants
|New York Jets
|San Francisco 49Ers
|Tampa Bay Buccaneers
Commenting on the findings, a spokesperson for BookMakers said: “It’s interesting to see that for some teams, their most influential player on social media isn’t even the most successful player on the team, showing that achievements on the internet don’t always translate to on the field. Despite this, social media has paved the way for many ‘side hustles’ in the NFL, with many players taking brand deals through their strong social media followings.”
Credit to bookmakers.bet