Each NFL team’s biggest social media influencer

Each NFL team’s biggest social media influencer 

  • Ravens’ player Odell Beckham Jr. has the most social media influence in the league, boasting more than 17 million followers on Instagram 
  • Other current players with a big influence include Russell Wilson and Joe Burrow 

New research has revealed the most influential players on each NFL team on social media. 

The study by sports betting site BookMakers analyzed the follower counts of NFL players to see which players had the most social media influence from each team in the league. 

It found that overall, Odell Beckham Jr., wide receiver for the Baltimore Ravens, is not only the biggest social media influencer on the team but also the biggest in the league by far, with 17,213,456 Instagram followers recorded at the time of the study. He recently signed in April for the Ravens, gaining more than 80,000 followers since joining the Maryland-based team. 

Kansas City Chiefs quarterback Patrick Mahomes is the second biggest influencer in the league, and the biggest social media influencer on the Chiefs, with 5,632,074 Instagram followers recorded at the time of the study. He has spent his entire career at the Chiefs since entering the NFL draft in 2017. 

Russell Wilson also features, with the Broncos quarterback being the most prominent social media influencer on the team and the third biggest in the league currently, with 5,520,556 Instagram followers at the time of the study. In March 2022, the month he signed for the Broncos, Wilson gained more than 100,000 followers. 

Another player to hold a lot of social media influence is the Bengals’ quarterback Joe Burrow, who has amassed 3,854,374 Instagram followers at the time of the study. He’s an example of another player who has spent their entire career at one team after being drafted by the Bengals in 2020. 

Rounding out the top five most influential players in the study is JuJu Smith-Schuster, with the Patriots wide receiver amassing a total of 3,452,521 Instagram followers. In March 2023, Smith-Schuster joined the Patriots on a lucrative $33 million contract. 

NFL team Most influential player Instagram username Instagram followers 
Arizona Cardinals DeAndre Hopkins deandrehopkins 1,655,795 
Atlanta Falcons Cordarrelle Patterson ceeflashpee 290,337 
Baltimore Ravens Odell Beckham Jr. obj 17,213,456 
Buffalo Bills Von Miller vonmiller 2,094,696 
Carolina Panthers Adam Thielen athielen19 495,777 
Chicago Bears Justin Fields justnfields 1,093,587 
Cincinnati Bengals Joe Burrow joeyb_9 3,854,374 
Cleveland Browns DeShaun Watson deshaunwatson 1,422,058 
Dallas Cowboys Dak Prescott _4dak 2,256,128 
Denver Broncos Russell Wilson dangerusswilson 5,520,556 
Detroit Lions Jared Goff jaredgoff 340,883 
Green Bay Packers Aaron Rodgers aaronrodgers12 2,109,946 
Houston Texans Jonathan Owens jowens 292,709 
Indianapolis Colts Gardner Minshew gardnerminshew5 544,529 
Jacksonville Jaguars Josh Allen joshallenqb 1,068,104 
Kansas City Chiefs Patrick Mahomes patrickmahomes 5,632,074 
Las Vegas Raiders Jimmy Garoppolo jimmypolo10 1,471,761 
Los Angeles Chargers Justin Herbert justinherbert 615,835 
Los Angeles Rams Aaron Donald aarondonald99 1,285,196 
Miami Dolphins Tyreek Hill cheetah 2,027,119 
Minnesota Vikings Justin Jefferson jjettas2 1,493,671 
New England Patriots JuJu Smith-Schuster juju 3,452,521 
New Orleans Saints Tyrann Mathieu mathieu_era 1,662,768 
New York Giants Saquon Barkley saquon 2,559,211 
New York Jets Sauce Gardner saucegardner 891,769 
Philadelphia Eagles Jalen Hurts jalenhurts 1,435,382 
Pittsburgh Steelers TJ Watt tjwatt90 1,035,282 
San Francisco 49Ers Christian McCaffrey christianmccaffrey 1,844,962 
Seattle Seahawks DK Metcalf dk14 1,880,769 
Tampa Bay Buccaneers Baker Mayfield bakermayfield 1,567,881 
Tennessee Titans Derrick Henry last_king_2 1,686,781 
Washington Commanders Chase Young chaseyoung 837,502 

Commenting on the findings, a spokesperson for BookMakers said: “It’s interesting to see that for some teams, their most influential player on social media isn’t even the most successful player on the team, showing that achievements on the internet don’t always translate to on the field. Despite this, social media has paved the way for many ‘side hustles’ in the NFL, with many players taking brand deals through their strong social media followings.” 

Credit to bookmakers.bet